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June 01, 2005

SUB 5 is a program created by DVD Station to give a place in the video store to films that earned less than US$5 million at the box office. This means people could rent or buy such a movie in stores nationwide. In the SUB 5 deal, the film’s producer (or filmmaker) retains ownership. If a DVD is selected to be in the SUB 5 program, all revenue would be split 50/50, minus credit card fees; the first US$25 goes to SUB 5. [DVD Station Blog]

Via Cinema Minima


Originally posted by Editor from Cinema Minima, remediated by yatta on Jun 1, 2005 at 12:36 AM