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June 14, 2005

We asked our friend Matt Thompson and his creative partner Robin Sloan to talk to us about EPIC, their anxiety-inducing vision of the mediacentric future. We asked them to share some of their experiences and thoughts since EPIC took on a life of its own on the Internet. They said, "Sure, why not?" Here it is:

Matt: One of the first questions people always ask after they see EPIC 2014 is, "Do you really think this is going to happen?"

Nah, we usually say. Google didn't even buy TiVo in 2004 (fixed in the 2015 version). Clearly they can't take over the world now.

Lately, I've begun giving a different answer. It already has happened. It is happening.

No, fact-stripping robots haven't quite been rifling through your news sources, rearranging facts and quotes and recalculating statistics to produce custom-tailored stories for you. Microsoft hasn't exactly focused its sights on its suite of productivity software. And Google and Amazon remain kissing cousins.

But all the fundamentals behind our narrative -- ever more customization and choice; people contributing more of their thoughts, efforts, and personal data to a shared media flow; the creation of worlds of metadata; content freed from platforms; bourgeoisie relinquishing the means of production to the proletariats; etc. -- most of this stuff is old hat by now. I think EPIC has engaged people not by spinning these trends out into what's going to happen next, but by putting them together in a fun, vaguely sci-fi context and provoking people to think creatively about what's happening right now. It prodded some people who might not have thought of it before to see connections between things like HousingMaps.com and BBC Backstage and Hossein Derakhshan and RFID tags.

When we first started showing EPIC to journalists at the Poynter Institute, the reaction was often, "This simply can't happen. People will reject the shallow chaos of blogs and 'pods and whoziwhatzits for our brand names, our hallmarks of accuracy and credibility." But days after the little movie escaped to the Internet, in one of the first threads about it on the group blog MetaFilter, one snarky commenter immediately captured its essence: "Citizens, I have had a vision of tomorrow! It looks just like my vision of today, only... more so!"

Robin: Yeah, and EPIC is really meta, you know? Matt's right: The things it describes exist today. But as an added bonus they are in turn demonstrated by EPIC's travels. The movie was featured in places like MSNBC, U.S. News & World Report and the Financial Times. But far, far more people found it on the Internet via blogs, forums, or (most of all, I speculate) via emailed links. Sure, our present-day proto-Googezon skews way nerdy; and sure, the mechanisms by which information is posted and organized and sorted and displayed are all pretty fungly. But still... it's kinda starting to work. What I wanna know is... when are we gonna start getting PAID? (Hey, would anybody buy an EPIC t-shirt?)


Originally posted by Gloria Pan from morph, remediated by yatta on Jun 14, 2005 at 01:17 AM