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unmediated

 

May 24, 2005

Venture investing is often about fashion, and this clearly the season for television. One marker of that is press coverage. The latest Release 1.0 is all about television, with coverage of eight companies (including Akimbo, Brightcove, and TiVo). Last week, the Associated Press ran a much shorter but similar piece, complete with quotes from Gartner, and this morning Newsweak’s Steven Levy has a similar survey out called Television Reloaded that is worth a read.

Cheap or free distribution, reduced production costs, the replacement of scheduled television with search, direct sales via the net (VOD), and delivery to mobile phones are some of the major themes; any one of them is enough to float the five to ten VC-backed companies that will eventually consolidate into a winner in each category. The promise here is greater choice, disintermediation of unneeded broadcast networks, and great authenticity of production and artistic works; it’d be crazy to hold one’s breath, but investing in the creation of a Google or iTunes for television seems like a reasonable idea.