Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

May 11, 2005

"This article will provide a short introduction to alternate reality games, looking at their short history and how in 2004, an ARG was used to promote Halo 2. It will also explore the potential for ARGs to be not just promotional vehicles that end with a game's release, but also a way to build and become part of a rich and involving story for a game."

Originally posted by jamesmichaelroot from del.icio.us/tag/unmediated, remediated by yatta on May 11, 2005 at 11:58 AM