Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

May 26, 2005

Satellite television viewers in the UK will be able to donate their time with little more than the touch of a button using a new interactive TV service on the Community Channel. The service was launched by James Murdoch, chief executive of BSkyB.

“It’s amazing to see how interactive television can be used to help people get involved in their communities,” said the James Murdoch at a launch event at BAFTA in London.

Created to mark the Year of the Volunteer, the interactive service enables viewers of the Community Channel to press the red button on their remote control and search for volunteering opportunities by simply entering their post code.

Interactive TV company Press Red developed the service. Funding was provided by a government grant from the Home Office.
Originally posted by William Cooper from informitv news, remediated by yatta on May 26, 2005 at 11:18 PM