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April 07, 2005

small screen takes over as prime screen

In this brief FT.com article, Andrew Robertson, chief executive of Omnicom's BBDO advertising agency (one of the three largest agencies on earth): “We are rapidly getting to the point where the single most important medium that people have is their wireless device... It's with them every single moment of the day. It's genuinely the convergence box that everyone has been talking about for so many years.”

(Via Drudge)


Posted by Eli Chapman at 09:08 AM