Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

April 01, 2005

Nielsen//NetRatings is creating a ratings system to measure the number of people who are accessing news, entertainment and other services on their mobile phones.

Nielsen//NetRatings will measure audiences for mobile soaps, news and information services and other entertainment offerings for the mobile networks that sign up. It is tracking audiences for Optus’s Optus Zoo content service as well as Hutchison’s 3G mobile service “3″, and is conducting trials to measure Telstra’s i-mode content service, which was launched last month.

(via Picturephoning)

Via Diablog


Originally posted by Jon (mailto:jon_.hoem@hib_.no) from Diablog, remediated by yatta on Apr 1, 2005 at 12:53 AM