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April 27, 2005

omn1.gifNetscape veterans Mike Homer and Marc Andreessen are back together again, this time launching what is proving to be a hot area of activity: open digital media distribution systems. The new site/system, "Open Media Network" has been floating around in an alpha version for some time now, and is being officially launched in beta today...
I spoke to Homer earlier today, in detail, about the new service. The focus of the service is to democratize the publishing of digital media, as well as the consumption of it, and as part of that, the non-profit company has tied up with public TV and radio broadcasters. WGBH, KQED, and KWSU are among the initial public TV and radio stations offering content. It is also going to focus on independent films, and has signed up with Cinequest for it...
And anyone else can also upload and use it, much like what the much-written about OurMedia.org offers. Some newer yet-unlaunched offering like ParticipatoryCulture.org are also cropping up...the main difference with OMN is in delivery.
The service is powered by Kontiki, a company which Homer was the CEO of previously, and is now the chairman...Kontiki has been called as the BitTorrent for legal content, with a similar grid technology, at least in intent. According to Homer, the delivery costs are about 1/20th of the usual online content delivery networks, using Kontiki's technology (well, at least the new version which will be launched this summer)...and the management of the service is also central, unlike BitTorrent, making for a more reliable service, according to Homer.
In terms of an interface, it is trying to model a simple TV-style program guide and automatic background deliveries of favorite scheduled programming (using RSS and technology concepts like podcasting). With OMN, content producers can add/upload their programming to the network, with unlimited free delivery of their shows and with digital rights protection, if they so desire. Right now, the service is online/podcasting focused, but OMN has plans to be available on multiple devices, including TV IPGs and mobile phones by this summer.
() The system has an in-built DRM system, and if producers and media companies want to use that system, they will be able to...I asked Homer about this and he replied to it at length...the 5 minute audio clip of this is here...
Of course, the project is a showcase for Kontiki's technology as well, a double-edged sword because if it works, it should be great for the company, but if it doesn't, as independent producers and bloggers want it to, then they will be very vocal about it...
Some of the main features of the service as also listed in detail in company's release...
Futher details are in this News.com story...

Via PaidContent.org


Originally from PaidContent.org, remediated by yatta on Apr 27, 2005 at 11:34 AM


Comments

Its pretty cheeky for a project to call themselves "open" and require IE. If it were "open" then they'd allow open source developers to write clients to interoperate with their delivery technology.

This is cheap advertising for them so they can sell their technology to corporate clients. Onion Networks did the same thing years ago, they just didn't have an aggregator though.

It could work out well for content providers to use this for distribution, it seems like their distribution technology is good and they are pulling off the aggregator thing reasonably. However, they could pull up their tent stakes (like Onion) at anytime and leave people high and dry. From what I've seen, there's no reason not to expect that.

Posted by: akb at April 27, 2005 01:20 PM

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