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April 22, 2005

Sprint sees advertising in the future for mobile data services, reports InfoWorld.

"It's inescapable that that's a great opportunity over the long term," said Paul Reddick, vice president of business development, strategy and planning at Sprint PCS.

Sprint offers games, TV and other mobile content today that is fully supported by customer fees. It's not clear yet what form advertising might take, whether commercials inserted into shows and games or some other delivery method, Reddick said. He spoke on a panel discussion at the Wireless Ventures conference in Redwood Shores, Calif.

The ability to locate a subscriber's handset clears the way for practical applications such as finding friends, tracking family members or a fleet of company vehicles or locating a misplaced device, Reddick said. Nextel, an early provider of location-based services, excels in this area, he said.

Sprint also is interested in "near field communications," and in particular RFID (radio frequency identification), to let subscribers use handsets like credit cards, he said. An RFID reader can collect information from RFID chips in phones or other objects from a distance of several feet. Ultimately, consumers could load their credit card information into their handsets and easily pay bills at stores and restaurants, Reddick said.

Data services and advanced applications such as payment by phone could eventually draw customers to a mobile operator and keep them from switching carriers. In fact, some MVNOs (mobile virtual network operators) on Sprint's network, such as sports cable network ESPN's ESPN Mobile, are counting on that effect, he said.
as more on Near Field Communications by Sony and Philips.

Via Daily Wireless


Originally posted by samc from Daily Wireless, remediated by yatta on Apr 22, 2005 at 12:29 AM