Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

March 08, 2005

How many times have you read about the threat that digital video recorders (DVRs) pose to traditional television and its business model that relies on commercials? You might think it was only recently that people were using technology to avoid commercials, or that it was only recently that people found commercials so annoying that they wanted to avoid them. It ain't so.

In the process of preparing a presentation on the evolution of media, I came across Jeff Jarvis' comment that the most revolutionary media invention was not Gutenberg's press, but rather the TV remote control -- because it "enabled (...)

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