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March 01, 2005

After WNYC launched the first podcast of an NPR program in January, NPR's On the Media, the station's nationally-broadcast media analysis show, has doubled the amount of listeners it reaches online in just four weeks. On the Media says its podcast audience now rivals the number of individuals that listen to the program in a mid-sized media market like St. Louis or Kansas City.  full article

Originally posted by Tod Maffin from Tod Maffin's I Love Radio .org, remediated on Mar 1, 2005 at 06:35 PM


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