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March 16, 2005

Something of a first here: to reintroduce Pepsi One, the cola company is planning on an ad blitz without spending a penny on TV. Pepsi has set up a Flash website for the drink, and deliberately avoided advertising during the Super Bowl. Pepsi is targeting 20-30 somethings - and has decided the web is the best place to get them. (NYT sub. req., via Mediapost.)

Via Lost Remote


Originally from Lost Remote, remediated by yatta on Mar 16, 2005 at 11:56 PM