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March 08, 2005

The Norwegian Broadcasting Corporation (NRK) has aired live video from a mobile phone on national television.

The video was shot during the Vasaloppet ski race on Sunday. This is the first time in Norway video has been transmitted live from a mobile phone and broadcast to TV.

NRK reporter Christian Grotnes, who took part in the event, was equipped with a 3G phone and commented on his own video images six times during the race.

'We decided to test this in order to create a more dynamic broadcast,' said , Øyvind Lund, editor of NRK Sports. 'By using a reporter who was also a competitor, we managed to give the viewers a rather unusual perspective on a ski race.

The video quality can be compared to that of video via satellite phones, but a 3G phone is much cheaper and easier to use.

'This enables us to report breaking news live on TV at an earlier stage and keep it going until our normal broadcasting equipment is in place,' said Gunnar Garfors, NRK director of mobile services. The Vasaloppet ski race takes place in Sweden and is the world’s longest cross country ski race.