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March 08, 2005

An interesting nugget buried in this story about advertising on new platforms: Forrester Research predicts in five years, 40% of TV viewing will be non-linear.


(Also check out Terry Heaton's insightful post, "The Unasked Question" -kc.)

Via Lost Remote


Comments

Non-linear, exactly, and not vertical.

Posted by: BobbyMasteria at March 8, 2005 08:06 PM

Excerpt:
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