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March 16, 2005

The second annual Interactive TV Advertising Show takes place on 24-25 May at Earl’s Court in London.

The first day will examine the impact that iTV advertising will have on branding, how campaigns are being benchmarked worldwide, and the impact that personal video recorders and video-on-demand services will have on advertising strategies.

The second day will focus on creativity, direct response and research, looking at how the medium is measured and how to create accountable advertising.

Speakers will include representatives of leading global brands, commercial television channels, airtime sales houses and platform operators, as well as those involved in the creation and production of interactive television adverts.

Via informitv news


Originally posted by William Cooper from informitv news, remediated by yatta on Mar 16, 2005 at 09:43 PM