Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

March 21, 2005

There's a new type of connection being formed between people and the products they buy, including film and television audiences. Books like the Cluetrain Manifesto have identified how people have built communication networks to establish this connection. As customers, people are becoming more and more involved in the creation and promotion - they're interacting in ways we haven't seen before. And now there's the opportunity to contribute to the development and financing of independent film in small doses. Movieforthemasses.com is looking for small contributions to their projects and allowing input into which projects move forward. It's an interesting idea - financially contributing to someone elses passion so that you can partake in the end result. Are people ready or willing to actually do it? I don't know, but if people start to consider how much they're spending for a movie ticket and what they're actually getting, they may appreciate the idea of contributing less to the movie house and potentially gaining more from the experience.

Statement from movieforthemasses.com
Home of IBI
Full Story from Hollywood Reporter
Blurb from HLA

Via ploosh!


Originally posted by Chris from ploosh!, remediated by yatta on Mar 21, 2005 at 07:31 PM