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March 18, 2005

The results from Blogads' very unscientific survey of about 30,000 blog readers are in:
Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.

Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.

Year over year, some figures are remarkably stable. One reader in five is a blogger. As was the case last year, exactly 1.7% are CEOs. Almost the same number (44%) spend more than $500 for air tickets. 86% purchased music online, last year and this. Last year, 79% were men. This year, 75% are men.