Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

March 09, 2005

(Read the Xbox news [at PaidContent.org] first) J Allard, VP at Microsoft and cheif Xbox architect, gave a keynote today at GDC, and focused on three digital trends, most of which we cover here. The full transcript is linked above, but some key highlights:

-- Hi Definition TV: "The trend is more than just resolution;look at what else is happening in the living room with time shifting and TiVo....They're watching their own digital videos, they're watching their own digital photos in the living room, they're even listening to digital music that's stored somewhere else on a PC in the house."
-- Hi Def Communication: "High def connectivity isn't just changing the way we communicate but it actually is going to change the expectations of our entertainment experiences going forward. We've all seen it in music today and we're going to see it more in television and movies and in games. "
-- Customization: "How are we going to take advantage of that consumer behavior and that urge to personalize and take that into our games? Well, the answer is simple; I mean, we just go out and build products that reflect the amazing shift that we're experiencing."

Via PaidContent.org


Originally from PaidContent.org, remediated by yatta on Mar 9, 2005 at 11:34 PM