Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

February 01, 2005

Something dawned on me while reading that Gawker has launched a couple more weblogs including LifeHacker. It looked pretty interesting, so I signed up. In doing so, however, I started questioning the business model of these sorts of blogs. What happens when all the niches have been filled? And what happens when we're all using our aggregators for most of our online reading?

Then I started to think about the coming advertisements we're going to see in RSS feeds. There's already some sites out there doing it, and I assume it'll become more common soon. I started realizing some of the effort I put into some posts lately to drive traffic, but how for the most part I still use this blog for personal rants, etc.

What's happening is that online content is becoming a series of single serving content bits, sent around and filtered in a variety of ways. It's the same way that online music stores like iTunes have pushed singles back to the forefront again. Remember when you used to buy singles on records, and then it became a waste and you just bought the whole album? But now kids just buy the one song they like and don't waste money on the rest. Those that really like the song will explore the rest of that artists catalog, but for the majority, the one song is fine.