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February 09, 2005

: That's the most interesting bit out of the new research released by the Online Publishers Association. Replaying new snippets is the most popular activity, performed by 66 percent. Watching clips of last night's game and checking out new music videos and movie trailers are also popular video pursuits.
However, sports highlights are watched most frequently, with 48% watching at least once a week, and 11% watching daily.
Another interesting bit which is perhaps understandable (and confirms another study): 1-2 minutes is the preferred length of video watched online, for sports, news and movie trailers, but for music videos, it hovers in the 3-5 minutes range (due to their length)...
() The release is here, and full report for download is here...
opavideo1.jpg

(Useful data. But also remember this is "online", meaning sitting at your computer. When the computer's attached to a big screen near a couch, anything's possible. -dm)


Originally from PaidContent.org, remediated by jkinberg on Feb 9, 2005 at 05:49 PM