Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

February 03, 2005

UPDATED

  • Ad Age (reg req): Sony Pays $25,000 a Month for Gawker Blog. Sony Consumer Electronics e-Solutions Group is the exclusive sponsor for the launch of LifeHacker, a blog that goes live today about the software of personal gadgetry by Gawker Media, according to the online company. The deal, which also includes placements on Gizmodo, Gawker's earlier gadget title, will cost Sony in the range of $25,000 a month, according to a source close to the deal. The sponsorship runs for about three months.
  • Well, there go the pay scales at Nick Denton's company...

    the sole-sponsor ad model, but it's obviously going to be a wave of the future in personal journalism.

    UPDATE: Meanwhile, a big-time blogger is taking a break. Andrew Sullivan announces he's going on hiatus.

    Ebb, flow. Just like the real world.

    (Sony item via Alan Mutter)

    Via Dan Gillmor on Grassroots Journalism, Etc.


    Originally posted by Dan Gillmor from Dan Gillmor on Grassroots Journalism, Etc., remediated by yatta on Feb 3, 2005 at 12:44 AM