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unmediated

 

February 21, 2005

I spent some time tonight playing around with Greasemonkey, and it pretty much blew my mind. What is it? Well, basically it is a platform for running scripts that inject new functionality into web interfaces. If you’re a UI designer, this might frighten you. What it means is that any kid with a bright idea and a knack for DHTML can create a new interface for your site, and it will probably be better than yours. (There’s a lot of bright kids out there in the world.) Why should you get paid when the bright kids will do your job better for free?

The key to survival will be going meta: design for the bright kids. Create a flexible, modular set of APIs and a well-documented example UI or two that shows how they are used. Learn from Amazon and release your grip on the end-user experience.

But developments like Greasemonkey disrupt more that just job descriptions: they disrupt business models too. For example, I will never see a Google AdSense ad again, thanks to a handy Greasemonkey script.

Will browser customizations like this play TiVo to to Google and Yahoo’s advertiser-supported businesses? Will Google and Yahoo respond like the entertainment industry did? Or will they beat the bright kids at their own game? Some predictions: some future version of a Google or Yahoo toolbar will re-inject any of their advertising that has been removed; uninstalling the toolbar will result in the loss of valuable functionality without which users of their services will be considerably impoverished; meanwhile the APIs for these services will grow ever more closely guarded.


(Also click through to the comments on Ryan's post for an interesting discussion of where this could go. -kc. )

Via Ryan Shaw


Originally from Ryan Shaw, remediated by yatta on Feb 21, 2005 at 02:43 PM