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February 21, 2005

The major cable companies are rolling out technologies that allow them to serve a TV ad to a specific zip code -- and even a specific house. "The change coming to TV advertising is tremendous," says Eric Schmitt, senior analyst at Forrester Research. As technology makes it easier to single out households, "Cable will capture a greater and greater percentage of TV ad dollars."

Via Lost Remote


Originally from Lost Remote, remediated by yatta on Feb 21, 2005 at 12:04 PM