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January 21, 2005

Weblogs Inc. Sends VW Ad Packing

Congrats to Jason Calacanis - our winner of the week. One of his blogs, autoblog, turned down the opportunity to run VW's suicide bomber ad. Increasingly I believe that the big blog networks - Corante, Nick Denton's Gawker Media and Calacanis' company - will begin to distance themselves from other bloggers. They will operate more like mainstream media outlets with profits (yes, that's right - profits) and reader/advertising franchises that they will do anything to protect. This will also mean they will take fewer big risks - both with their editorial and their advertising - at least until the laws give them the same protections that the mainstream press have had for years.


Posted by yatta at 10:54 PM