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January 05, 2005

the commercialized citizen
Stars are a necessary part of the economy. If citizen media is going to supplant that old style, citizen commercialization is going to have to supplant that old style of commercialization. My paid blogging for Marqui is citizen commercialization.

In a Marqui-sponsored blog entry, Textura design looks at paid blogging for Marqui as an entangling of personal and business agendas:
David Byrne, writing about agents in his blog (December 6 post), asks, "When did I become an agent?" Byrne continues to compare agents to a Philip Dick world and how damn scary that is. I covered agents in my, You can front on that post and Jason Calacanis posted BzzAgent: What people are really saying and BzzAgents Suck.

[...]

The difference between agents and blogging for Marqui is that there's no deception about the agenda. There should be no question as to when a blog is an agent or not. Despite the detractors, Marqui is engaged. They're not hiding behind a Kid Halloween or receiving secret messages from VALIS.
If you're a rock star and you sign a sponsorship deal with a soda company, there's no confusion about the agenda. A famous person is an invention of the camera, so everybody involved knows the difference between the person and the persona. Endorsements by stars are ethical because there is no real person making them.

Citizen musicians like norelpref or citizen writers like myself don't have that fallback. The persona in my blog writing is as close to my person as I can arrange. And yet, in this sub-entry in today's blog I am thinking about my sponsorship deal with Marqui. I get paid to post this, and at the same time I am not posting from a persona.

That is, while there is no deception about my agenda when I know that I am an agent, at this moment I have no idea whether I am being an agent or not.


Posted by yatta at 02:45 PM