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January 19, 2005

Smart claims a first for text message response system to TV advertising
DaimlerChrysler's Smart claims to be the first car manufacturer in the UK, and possibly the world, to use SMS responses in its TV advertising, allowing viewers to arrange test drives, request brochures or locate dealers by sending text messages from their mobile phones, reports Just-auto-com.

(Continued at textually.org)
Posted by yatta at 09:06 PM