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January 28, 2005

The first-ever Advertising in Games Forum represents, I think, a sad trend. I'm not one of those anti-advertising purists. I enjoy many ads on TV, I think they have a place in our culture, and I think kids can be taught to be savvy about them.

But I can't help comparing games to other media. Product placement is a big deal in film - there are people who get upset about it. And there was at least a stir in the publishing industry when it was reported that Fay Weldon was paid an undisclosed sum by the Italian jewelry company to write "The Bulgari Connection." I wonder, was that book cheaper for Weldon fans because they were essentially reading just one big ad? Are the games going to be cheaper for the consumers if they're sponsored by Coca-Cola? Somehow I doubt it.

No one, however, bestirs herself for the cause of keeping videogames pure. I look forward, however, to the opportunity for devilish protest as we come up with clever hacks to either erase or transform brand logos. That could be fun. Virtual vandalism!

Via game girl advance


Originally posted by jane from game girl advance, remediated by yatta on Jan 28, 2005 at 05:01 PM