Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

January 28, 2005

No one in my family watches TV commercials because there's been a TiVo in our house for several years. (The fast-forward button is worn way down.) Now, we're adding Sirius satellite radio service, so we'll be rid of radio commercials; Sirius offers 65 channels of commercial-free music.

As digital video recorders and subscription satellite radio spread to more and more households in the years ahead, this is going to have a profound effect on broadcast advertising, of course. We often talk here about product placement as one alternative as people watch fewer TV commercials.

But I wonder if (...)

Entry continued...