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January 17, 2005

Links for Aspiring 21st c. Media Moguls

I met a Harvard Business School student this weekend who said he wants to be the next Rupert Murdoch.  But can there be another Murdoch in this age of disintermediation? 

This student didn't know too much about blogs and the emergence of participatory media. You may be shocked, but actually most businesspeople out there don't know much about this stuff. Blogs and blogging (even from the marketing perspective) do not seem to be part of the HBS curriculum. I was going to email him some links. But I might as well make it an open blog post for anybody who is interested.

So if  you're interested in trying to become a media moghul of the future, you better read this, this, and this (PDF). Just for starters. 


Posted by yatta at 09:36 PM


Comments

Becoming a next-gen media mogul starts with making big money in ad-bitrage (i.e., buying undervalued ad inventory and selling overvalued inventory).

Think 'Moneyball-ization of Media'...

Details coming online at www.opportuniTV.com...

Posted by: Frank Ruscica at January 18, 2005 01:21 PM

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