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January 17, 2005

How To Control Your RSS Feeds
First step: Don't publish one. If you don't want your RSS feed to be read in every RSS reader and news aggregator, if you can't cope with the lack of control, skip it. By their nature, RSS feeds come without a lot of the baggage carried by a web site; that's why people trying to make a living or earn money from their blogs are looking for ways to incorporate advertising into their RSS feeds.

Unhappy with the way a couple of hundred people were seeing his feed in Bloglines and dismayed by the possibility that Bloglines eventually might profit from being able to serve it, attorney Marty Schwimmer, author of the Trademark Blog, asked the service to drop access. They complied and Bloglines subs can no longer read or subscribe to Schwimmer's blog, which is published under a non-commercial Creative Commons license. Schwimmer's reasoning? "I create content in part to promote my law firm, which I cannot do effectively if my contact info is removed. I do not participate in targeted advertising programs because the majority of advertisers that target the keyword 'trademark' are competitors. I cannot prevent such advertising when my page is reproduced and 'framed' by a third party."

(Continued at PaidContent.org)
Posted by yatta at 09:03 PM