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December 09, 2004

TIF: Technology Involved Female


Intel has just released the results of a survey conducted with Harris Interactive about womens' attitudes toward technology. "The Women, Technology, and Lifestyle" online survey of 2545 adults (half women, half men) has found that women are catching up to men in they way they use and embrace technology. Intel has decided to call these tech-savvy women Technology Involved Females , Tif for short.

She spans generations and backgrounds, from the young women who have grown up with technology, to women who have been exposed to technology at work, to motivated self-learners. Tif is closing the technology gender gap, with women at the youngest end of the spectrum actually surpassing men in their intent to purchase a laptop.



Dr. Genevieve Bell, Intel's resident cultural anthropologist likens computers to the "little black dress - reliable and functional, there when you need it, and readily accessorized to be as individual as you are." Dr. Bell also points out that companies are starting to realize that women are users and consumers of technology and are finally designing products with women in mind.

(Continued at Popgadget)
Posted by yatta at 03:22 PM