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December 04, 2004

PVR vs. Cable vs. Content - Who Owns What?

Here's a little thought experiment:  You're watching your favorite show on your PVR equipped television set.  You press the pause button and a series of commercials start playing ... who should get the money?

OK, that's a hard one.  Here's another scenario:  You are watching the same show a week later and the original commercials are removed and new ones are put in their places.  Of course, you wouldn't notice this except that the sale dates on the department store commercial are current and you know you are watching a pre-recorded show. ... who should get the money?

One last one ... you are watching television about 3am and your EPG (electronic programming guide) says only "paid program."  Instead of the "Better Abs in a Nanosecond" that was scheduled by the broadcaster (which you have no idea was supposed to be there anyway) you are treated to a trip down memory lane with a super-targeted infomercial about the songs you loved in High School ... who should get the money?

You are probably thinking that all of these scenarios are impossible and, even if they aren't, they're illegal.  Wrong on both counts.  This is totally possible, it will start happening everywhere very, very soon and the copyright laws are a bit murky since this technology was not contemplated when they were penned.



(Continued at EmmyAdvancedMedia)
Posted by yatta at 04:04 PM


Comments

It's just like Gator spyware! Except that people can use something else!

Posted by: KirbyMeister at December 10, 2004 03:18 PM

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