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December 30, 2004

Podcasting And The Great Sub-Divide
Podcasting brings democracy and a personal touch to tradtional notio ns of broadcasting but with a price -- the continued fragmentation of what was once a national collective audience. If you like to think hyperlocal or niche, that's probably a good thing. But if you think sharing events, entertainment, news connects us in much-needed ways, it may be just another cause for concern. Media critic Dan Kennedy isn't quite sure what to make of podcasting or whether it's going to go the way of cable access channels but he does wonder about the effect.

-- "In a sense, podcasting is just the latest example of how the dot-com crash of 2000 liberated the Internet from the unrealistic expectation of instant wealth, fostering a new climate of grassroots innovation."

-- "The 20 million to 30 million people who still watch one of the three evening newscasts are old and getting older. The buzz is with Fox News, even though it reaches only a fraction of that number, and with Web sites, blogs, radio talk shows, and other media outlets that cater to niche audiences, confirming their beliefs and prejudices rather than challenging them by exposing them to a wide range of viewpoints."

-- "As promising as podcasting may be as a way of liberating us from the likes of Clear Channel and FCC chair Michael Powell, there s a danger that too many of us will be withdrawing from the national conversation still further. You can program your own head. But you ve got to know what your head needs."
Posted by yatta at 01:57 PM