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December 24, 2004

More on Home Brew Ads

A followup to this earlier posting: Unauthorized Campaigns Used by Unauthorized Creators Become a Trend [pdf]

Coca-Cola is not the only marketer dealing with marketing it did not ask for. New ads and ideas for campaigns are increasingly popping up without client or agency involvement, whether online, on television or metaphorically nailed to boardroom doors.

Various people with diverse motives are behind the proliferation of vigilante marketing. They are freelancers and fans - even agencies - looking for accounts, and they have shown up this year to advertise or try to advertise products as they see fit.
(Continued at Furdlog)
Posted by yatta at 01:55 PM