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December 10, 2004

Making Money From Readers as Reporters
News orgs and entrepreneurs alike see potential in meshing citizen journalism and hyperlocal coverage with the bottom line. Leslie Walker rounds up the usual suspects and adds a few you may not know as she look at the big idea "that citizen-generated content lowers costs and creates more loyal audiences." Jeff Jarvis said Advance Net is planning citizen-journalist blogs/sites in six towns in Oregon, New Jersey and Massachusetts. "

Jarvis wants to create a network of online journals so local businesses can negotiate one deal and have their advertisements appear on several sites simultaneously. "It is not easy now to go out and buy ads to appear on the top 10 blogs in New Jersey or Washington," Jarvis told Walker. "Somebody needs to create that ad model."
Posted by yatta at 02:09 PM