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December 14, 2004

Homemade iPod ad wows marketing community
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School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly "going viral."

To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news.

Masters quietly posted the spot to his site a few weeks ago. It received moderate traffic until it was picked up by several blogs last week. In a matter of days, the ad has been watched more than 37,000 times, and is making the rounds on blogs and e-mail.

The ad has caught the attention of marketers, who praise its professional production values and say it's one of the first "pure" advertisements seen on the internet. Though homemade ads are nothing new, most are parodies, protests or political commentaries.

Gary Stein, an online advertising analyst with Jupiter Research, said he was struck by the quality of Masters' ad and its marketing savvy.

"It shows great advertising principles," Stein said. "He's computer-literate, but he's also literate in the language of advertising.... You could take this thing and put it on MTV this afternoon. It's not only good, it's good advertising. People go to college to learn this. He just gets it."

Watch George Masters' iPod ad (WIRED)

Posted by yatta at 03:25 PM