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December 20, 2004

Friendster, Eurekster Team Up for Personalized Search

Friendster rolled out a new internet search service powered by Eurekster tapping into online social networks to personalize and enhance search results. The Eurekster technology uses the Yahoo web index and also includes Overture sponsored listings.

The new service takes advantages of the preferences and interests of Friendster members and their friends to filter search results to more closely match personal interests than general web search engines.

The search service is intriguing and potentially useful for users who already have an active Friendster network, or those who are willing to spend the time to build a new one.


Posted by yatta at 01:26 AM