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November 13, 2004

Survey Says...
Entelligence: Digital video is still just too hard

Found these survey results on engadget:

"...digital cameras are poised to exceed 50 percent penetration over the next five years, but digital camcorder ownership will not.

One of the reasons is that to really enable the benefits of a digital camcorder, one needs to be able to do something with the video footage. Cost and complication are significant barriers to adoption of digital video and why many consumers don t have the required hardware and software necessary to complete the value chain for digital video editing. Very simply, too many consumers say that I didn t know I could so that Conversely, many consumers are aware of digital video say or I knew I COULD do that but thought it was too hard for me to do . "

Posted by yatta at 10:37 PM