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November 16, 2004

P2P ads leave music industry fuming
If you have fired up your favorite peer-to-peer client lately, you may have noticed ads from a number of different companies, including Renault, Nat West, and Vodafone. As advertisers look for more and more effective means of getting their products in front of the most eyeballs possible, some of them are turning to P2P networks.

Not surprisingly, the music industry among other groups is not too pleased with the development. The British counterpart to the RIAA, the BPI, issued a statement condemning those advertising on P2P networks.

(Continued at Ars Technica)
Posted by yatta at 08:59 AM