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October 18, 2004

You are the media -- now what?

Over at the excellent WorldChanging, Dawn Denby has an interesting post about the new ish of Adbusters, the anarchic anti-consumerism mag. But it was this comment from Brendon Wilson that really struck me:

One thing I've noticed recently: [the Adbusters folks] were always fighting against Big Media to get access to an audience for its messages. In the wake of the mass-pileon of Rathergate, it's becoming apparent to even regular (i.e. non-geek) people that the web and blogs are the new media. Why bother continuing to fight for space on CNN and others, when you can just take your message directly to the people?

Which begs the question: why doesn't Adbusters have a blog? Maybe because there's no money in it? I don't know - and when I asked them via email, I never received a response, so I can only guess they don't know either.

Posted by yatta at 12:23 PM