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October 20, 2004

Off-broadway, for TV

David Emberton sez on actionscript.com:

My contacts in advertising have all recently been talking about immersive full-video experiences which they intend to implement with Flash. The idea is to ditch key elements of the text web interface (namely text and traditional forms), and create something that's a hyper-real blend of video and animation.

But that can easily be palmed off as advertising directors abusing the web. If you've spent much time stripping your work back to bare basics for the sake of standards compliance, you d probably think so. However, you'd be missing the real insight here, which is that the development of broadband as a distinct space is finally starting to happen.

Allow me to paint a (somewhat inadequate) word picture:

It's off-broadway, for TV.

In the same way that off-broadway plays are the poor/weird cousins of premium theater, some things are appropriate for regular TV broadcast, and some aren t. Whether it be short, cheaply made, or interactive, there s just a certain class of content that lends itself to being browsed on a computer rather than watched on TV. The point is that broadband is definitely not just text websites delivered faster, or even text websites with a few bells and whistles added. It s TV-on-demand, but also on-a-budget.

I realize that was a fairly epic blockquote, but interesting, yeah? Broadband internet as a medium distinct from dial-up and one that is just now coming into its own.

Link once again via Om Malik, who is clearly in it to win it.


Posted by yatta at 03:25 PM