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October 25, 2004

Exploding TV ... and BitTorrent
Jeff Jarvis continues to analyze all the implications of Internet frenzy about the Jon Stewart CNN segment. Many interesting questions there, but I will focus on one:

... But in the future, if I wanted to distribute something via BitTorrent, what is the current ability to track views? ...

Seems like BitTorrent incorporation into RSS feed might be the answer to that question. Namely, it is relatively straightforward to include torrent links into the ENCLOSURE tag for the RSS feed. Introduction to the method is available here. Examples: DV Guide, Torrentocracy, Suprnova ... and probably much more. The method is very convenient: one subscribes to the RSS feed and then checks and downloads clips accordingly. It could be automatized even more - some BitTorrent clients are RSS aware and can automatically download files linked via ENCLOSURE tags.

When most of the BitTorrent repositories start using RSS feed - and they will do so by convenience of the method - it would be easy to track all links to the original torrent and calculate the number of downloads. Moreover, blogs aggregators like Tecnorati or Feedster (and more that are to come) will be able to offer valuable marketing and advertising data about the profile of downloaders.
Posted by drazen at 01:12 PM