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October 29, 2004

Campaigners Take Messages to Streaming AIM Video

AOL Instant Messenger users in battleground states and in the Washington, D.C., metro area are receiving a new kind of campaign advertisement designed specifically for broadband users with always-on connections.

The November Fund, a 527 group largely funded by the U.S. Chamber of Commerce that claims to be "dedicated to telling America the truth about trial lawyers and their efforts to stop legal reform," has begun delivering a 30-second video commercial to AIM users by pushing it out while they're connected. This is the first time analysts have seen this technique, which AOL calls "Buddy Video" in a national campaign.

The AIM streaming videos are part of a larger buy covering all of AOL, according to Craig Karnes, vice president of Internet campaigns at Democracy Data & Communications, the Alexandria, Va., agency handling the AOL media buy for The November Fund.


Posted by yatta at 12:44 AM