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September 02, 2004

Study: IM Soaring Among Adults, But At-Work Usage Less Than Expected

The rapidly expanding canon of research on instant messaging grew once anew on Wednesday when the Pew Internet & American Life Project released its take on the surging medium. The report arrived a week after IM giant America Online chimed in with its second annual instant messaging trends survey.

The Pew study, however, specifically attempted to discern adult usage of instant messaging programs, as opposed to the more inclusive thrust of previous research. It revealed that 53 million American adults have instant messaged, and that more than 12 million use IM programs more frequently than e-mail. During an average day, around 15 million adults--29 percent of instant messengers--use IM. Adult IM usage is dominated by those in the 18- to-27 age bracket--62 percent of whom instant message and 46 percent who use IM programs more than e-mail.


Posted by yatta at 01:41 PM