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September 30, 2004

Sifting out the gold from user-generated content

Derrick Oien writes up a great post describing his successful data mining experiences at MP3.com (800,000 unique visitors, 4 million downloads, and 4 mil page views a day). His findings included spotting local bands that were as searched for locally as the major acts.

1. These bands were generally pre-Soundscan (they didnít show up on local retail sales figures because they only sold their CDs at shows.)

2. They were organized online using a combination of IM, blogs, and street team tools to get the word out.

3. A majority of them were playing all ages venues which didnít normally pop up on the radar of club goers. (Who wants to hang out with 15 year olds ;-) )

4. The genres of music were genres that werenít typically represented by MTV, radio and retail and were clustered around emo/pop punk and grindcore.

5. These bands generally played around 50-100 shows a year.


Posted by Eli Chapman at 09:23 AM