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September 02, 2004

Opportunities From iTunes?

You may have noticed Apple's announcement this week of an iTunes affiliate program. Much like Amazon.com's affiliate program, Apple is giving a commission (5 percent) on qualified referral sales that websites generate in digital music sales on iTunes. Obviously, this is potentially a nice revenue source for media sites that traffic in entertainment content. Websites of alternative-weekly newspapers, especially, might find this intriguing; indeed, daily newspapers' sites might, as well. As local physical music stores die off (there certainly are fewer of them in my town of Boulder, Colorado), local newspapers might view affiliate programs like Apple's (...)

(Continued at Poynter E-Media Tidbits)


Posted by yatta at 02:29 PM