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September 26, 2004

Comcast's focus on local video

Via I Want Media, Comcast opening new front in fight for local content, advertisers: Somewhere between community access television and the big network news shows is a market that Comcast Cable Co. is planning to exploit in an attempt to fend off satellite television and build viewer loyalty... The immediate goal is to develop this disparate group of mostly independent producers and on-air hosts into a coherent network that can broadcast region-wide events when needed while providing "zoned" shows targeted for smaller areas such as Silicon Valley, South Bay or even San Jose.


Posted by Eli Chapman at 02:58 PM