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September 01, 2004

Broadcatching Roundup - TV Stations Now Unnecessary and Other News

Lost Remote makes a bold claim and is nearly right (TheKnot and Comcast's marriage):

Your life changed last week. If you work in TV or on the web, your work life changed immeasurably. If you're a TV or web user, it changed nearly as much. Why? TV stations are now unneccessary.

Comcast and wedding website TheKnot.com have announced a new V.O.D.-only channel that will feature programming from The Knot on Comcast's digital cable.

So what?

So with one move, a website becomes a TV channel - without the messy (and expensive) need for a television station or churning out 24 hours-a-day of fresh programming. No more "feeding the beast" of all-day, all-night cable. They can put up what they have, and swap out the shows people aren't watching. [emphasis in original]
Absolutely, and there is much more insightful analysis, but the problem I see with this is that it still leaves the cable company as a gatekeeper. True broadcatching bypasses such gatekeepers. I also don't really see cable companies opening up their services to all comers, as it would likely undermine their existing subscription models and relationships with major content producers. See, also, 500 Channels with Nothing On? Nah - No Channels At All.

Still, this is an important article to read and an important experiment to keep an eye on. Check out the comments too.

Read on for many other links and etc...

(Continued at The Importance of...)


Posted by yatta at 01:36 AM