Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

September 22, 2004

America's youth: Internet is better than TV

If you work in media, this study (full PDF or press release) is required reading. Conducting by Magid for the Online Publishers Association, the study takes a hard look at how young Americans perceive the Internet. A few nuggets: More than 50% of people ages 18-24 picked the internet as their top media choice (28.5% picked TV). The same group says the internet (43%) is the most important source of news over TV (39%). And my favorite: 69% say watching a short clip of video online is the same or better experience as watching it on TV. Wow!

(I'm going to repeat that last bit three times over because i can...
69% say watching a short clip of video online is the same or better experience as watching it on TV.
69% say watching a short clip of video online is the same or better experience as watching it on TV.
69% say watching a short clip of video online is the same or better experience as watching it on TV.
-kc.)


Posted by yatta at 10:58 PM