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August 26, 2004

What iTunes means for movie distribution

As the music business goes, so goes the movie business. The music business is beating a path for the business of online movie distribution. Drunkenblog tells the things about iTunes which are significant to the future of movie distribution. The only real differences between music online and movies online are the amount of data involved, and the fact that the a movie is much longer in duration than a music track. Apple has already worked out payment; they've got a big lead on the Digital Rights Management (DRM), and its new compression scheme (H.264/AVC) brings the transmission of data into line for what you'd need over a broadband connection. This isn't to trivialize the work that it'd take, just that we're talking an evolutionary leap here; much of the hard stuff has been worked out. All the pieces are here for this now, and you're going to be seeing it very, very soon. You'll probably see it first with Satellite companies, but what they're doing in places like China and South Korea right now are absolutely amazing ... and Apple wants to be the GateKeeper here. [DrunkenBlog]


Posted by yatta at 02:32 PM